Did you know that over 90% of Australian search engine enquiries are made using Google? When a potential customer decides they need to find something that interests them, they head to Google and type in a few words describing what they’re looking for.
Google shows only 10 websites on the first page of their search results, there might be thousands or even millions of results in total. Most people searching for information rarely go past that first page, instead they usually refine their search parameters.
If your business doesn’t appear in Googles top 10 search results for your keywords you could be missing out on thousands of customers. Or thousands of dollars worth of business. Lets make sure your business can stay ahead of the competition!
More importantly, Is your business website a wasted resource that you’re not taking advantage of?
Getting your business website listed with Google’s search engine isn’t particularly difficult. You can submit your website to Google for free. Simply setup a free Google account and go to the Google Webmaster Tools page www.google.com/webmasters/tools/. Hit “add site” then enter your url (website address). Or they will eventually just find it, but the above submission can help speed up the process.
Just having your website listed on Google isn’t enough. If you are even number 20 in the search results your business will still rarely be viewed by a customer. You need to be in the top 10 or even better, the top 5.
There are various things you can do to get a top 10 position in Google. These tactics are usually referred to as search engine optimisation (SEO). Optimise your website well and your whole business will benefit.
Google values high quality original content on websites and usually ranks these higher. If you provide informative and helpful content about your business, your products, and your services you will greatly improve your ranking and your customers experience.
Website design can also play a huge part in being found in Google. Poor navigation, badly structured websites or websites built based on flash can damage your visibility to Google and hence your customers.
Think carefully about what people might type if they want to find your business. These are known as Keywords or Key Phrases.
People won’t immediately type in your business name if they’re searching for a product or service you provide, try to focus on words that describe your product or service. But be careful not to be too broad in your keyword choices. You want to be found only by the people who are looking for your product or service.
Try choosing about 5 keywords and make sure you include them through out your website, in headings and in the body.
SEO is an involved process and it can take time to see the results you want. But if you persist you will earn yourself a top position in Google. With your business in such prime real estate you open your business to huge numbers of customers. There are many strategies touted all over the Internet. Unfortunately, many of these are dubious and could end up seeing your site penalised if you choose the wrong ones.
Ideally, ask for advice from an expert before implementing any SEO tactics on your own. This will help you to avoid making time consuming mistakes and maximise your chances of success.